Google Play Store vs. Apple App Store June 02 2016, 0 Comments

Both under a decade old, these two app stores bring to the forefront the difference in philosophies between Apple and Google. So, just how different are these two marketplaces and how do they compete against each other:

Number of apps

The App Store has close to 1.5 million apps available, and about half of those are native iPad apps. The Play Store, on the other hand, has lots more apps, more than 1.6 billion of them, and most will function on either a tablet, phablets or smartphone. Besides having more apps, the Play Store also enjoys plenty more downloads for these apps, and there are almost double the number of apps downloaded from Google than Apple.

Every reports comparing the popularity of the two giant app stores maintain the same findings, and it is clear which of the two is winning.

Revenue

Despite having fewer apps, the App Store actually generates a lot more revenue than the Play Store. How much more? 75% more! That is completely odd, considering that there are almost double the number of downloads from the Play Store than the App Store.

The key is the target market - whereas android smartphones range from low-end, budget devices to premium flagships, all Apple devices are premium. Therefore, Apple devices are much more likely to be purchased by wealthier customers, the kind who are more willing to spend more money for app and in-app purchases. Android is more focused on emerging markets which are less likely to spend money on apps but Apple focuses on the developed countries where the residents can afford such purchases.

Besides matters of economy, Apple have more stringent measures to securing their apps. It is possible to download an app from a 3rd party source for an Android device, or even share the app, but it is nearly impossible to do so with iOS. Each app downloaded is tied to a specific iCloud account and the app won’t install on another device with a different iCloud account. In so doing, Apple have ensured that all app transactions go through their platform, and they are thus able to control and encourage income through the App Store.

Developers’ opinion

To get to millions of apps, only one group of people can get you there, the developers. These are the geeks behind that game you can’t wait to play or the music app that keeps you hooked to your device. What they think about either platforms is therefore very important.

According to studies and research, newly developed apps are usually available on the App Store before they finally make it to the Play Store, for one reason. The Apple lineup of devices is fairly small and relatively consistent: from 3.5-inch devices for a few years, to 4-inch devices and then 4.7-inches. With Android, you have a huge variety of devices and manufacturers with different button alignment. Every app needs to work on every device, and therefore it takes much longer to create apps for the Play Store.

Recently, emerging markets have become a priority for developers, and you can start to see a few apps being developed specifically for Android. Nevertheless, developers still prefer to work with iOS because it makes their work a lot easier.

Consumers’ opinion

Apple have more strict conditions and vetting process before approving an App into their App Store, and for that reason App Store apps are usually of a higher quality. Rarely will you find iOS users complain about app bugs and crashes, and in general, consumers see the App Store to contain a higher quality of apps.