Apple keynote speech takeaways March 23 2016, 0 Comments

Yesterday’s long awaited Apple Keynote speech didn’t offer many surprises, or excitement for that matter. It did, however, bring some insight into what Apple are thinking and perhaps where technology has come to.

Speaking as an avid Android fan, I have to admit there are a lot of ‘borrowed’ ideas that have been incorporated from Apple; but the opposite is also true. Because of this, it may be important for Android fans as well to pay attention to Apple’s Keynote event, and trust me, even Samsung’s CEO was watching it.

In case you missed it, here’s a recap of all of Apple’s announcements yesterday:

  • Launch of iPhone SE
  • Launch of iPad Pro Mini
  • Release of iOS update with a few improvements
  • Apple Watch updates

As you can see, there wasn’t much, but there are certain trends that may interest Android fans:

Size doesn’t matter

As smartphone displays were getting larger and sharper, Apple felt the criticism and went along with the tide, releasing the iPhone 6 and 6+ with a larger display than their predecessors. After two releases of larger iPhones, Apple have acknowledged that there is still a need for smaller displays, hence iPhone SE. This device will have the same specs as their latest flagship, the iPhone 6s, but it will be the same size as 2013’s iPhone 5s.

This need is likely to be replicated in upcoming Android releases and I won’t be surprised if Samsung release a sizable Galaxy S7 Mini of about 4.5 inches. It’s evident that devices no longer have to be gigantic to still be powerful and likeable.

The specs race might be over

Over the past few years, manufacturers have strived to install the latest processors, GPUs and cameras into their flagships. This race has been slowing recently, and the fact that Apple haven’t installed a new processor in the iPhone SE or the new iPad tells you that.

In fact, looking at Samsung’s move to reduce the Galaxy S7’s camera down to 12MP from 16MP is another strong indicator. No longer do smartphones have to have the largest figures but more about how comfortable the device is to use on a day-to-day basis.

New functionality in smartphones

As the specs race is slowing, manufacturers are now focusing on more unique features and uses of a smartphone. We have already looked at some of the behaviour-training wearables in the market today, and this shows the new uses of smartphones. Your smartphone is more than a communication tool and may be one of the items you carry around everywhere. So manufacturers are trying to add more functionality.

Apple have introduced the Night Shift mode that alters the phone’s backlight at night, helping you sleep better. Samsung introduced the waterproof, heartrate monitor and pedometer features which made the device more useful. These are the kinds of additions you can expect from upcoming devices, as specs take a backseat.